Author: Liz Webler Rowell (Liz Webler Rowell)

2 Years as an Entrepreneur
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2 Years as an Entrepreneur

Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for employees, for your career, your finances, your health. You’re giving me a chance to help...

A Day of Research to Hone Your Positioning
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A Day of Research to Hone Your Positioning

If Research conjures up cavernous laboratories with dozens of wicked smart folks pursuing Science with budgets in the zillions, that’s great. I like that kind of Research. But, to hone your messaging, we’re after research with a lowercase r. If that still sounds too time consuming or expensive, think how much it costs for a...

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication
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3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the dinner table conversations happening right now. Lower-wage workers want information According to a nationally representative...

3 Infographic Musts: Build the Right Foundation
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3 Infographic Musts: Build the Right Foundation

So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key messages and even have a few samples your team likes. Before you set to work,...

Vital Tweets—Episode 2
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Vital Tweets—Episode 2

Buzz around… Celebrating 1st yr of Vital Tales! Wouldn’t be here without @Altarum @drondemand Mary Barna, @jenbenz & many more. Onward! #financialinsecurity  When consumers experience the pain of irrational health prices, can their cries drive change? @KHNews @CostsofCare Does Oregon experiment prove that we have a long way to #health #consumer culture? #patientengagement  Good patient...

What’s in Your Employer Toolkit?
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What’s in Your Employer Toolkit?

Enterprise marketing is hard enough without a gatekeeper. If your business strategy includes employers, have you thought about how to win over your HR partner? More importantly, how to win with your HR partner? Offer flexible implementation tools Build your ideal rollout campaign for your product. Dream big: targeted postcards based on coverage tier, email...

Vital Tweets – Episode 1
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Vital Tweets – Episode 1

Buzz around… #patientengagement Could simple tools just as effective as complex ones? #mHealth @voxiva Study: Diabetes patients have 78% engagement levels. Can it be sustained? #digitalhealth Pregnant? A rare chance to practice your patient activation skills. Watch @CostsofCare Unpaid, stressed, and confused: patients are the health care system’s free labor @Vox We can fix some...

Get in Tune with Your Audience
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Get in Tune with Your Audience

“Um, what gives? Your email?!” Ever had an email land poorly? Usually it is not what I said, but how I said it. If my face-to-face relationship is authentic enough, I can weasel myself out. Of course, not everyone I write to is a long-time confidant. These moments of miscommunication are helpful reminders that I...

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