News

A Day of Research to Hone Your Positioning

A Day of Research to Hone Your Positioning

If Research conjures up cavernous laboratories with dozens of wicked smart folks pursuing Science with budgets in the zillions, that’s great. I like that kind of Research. But, to hone your messaging, we’re after research with a lowercase r. If that still sounds too time consuming or expensive, think how much it costs for a creative team to iterate (and...

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the dinner table conversations happening right now. Lower-wage workers want information According to a nationally representative survey of 4,068 consumers conducted...

3 Infographic Musts: Build the Right Foundation

3 Infographic Musts: Build the Right Foundation

So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key messages and even have a few samples your team likes. Before you set to work, and certainly before you launch...

Vital Tweets—Episode 2

Vital Tweets—Episode 2

Buzz around… Celebrating 1st yr of Vital Tales! Wouldn’t be here without @Altarum @drondemand Mary Barna, @jenbenz & many more. Onward! #financialinsecurity  When consumers experience the pain of irrational health prices, can their cries drive change? @KHNews @CostsofCare Does Oregon experiment prove that we have a long way to #health #consumer culture? #patientengagement  Good patient advocacy blog! How does @medivizor...