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2 Years as an Entrepreneur

2 Years as an Entrepreneur

Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for employees, for your career, your finances, your health. You’re giving me a chance to help you along your journey. But...

A Day of Research to Hone Your Positioning

A Day of Research to Hone Your Positioning

If Research conjures up cavernous laboratories with dozens of wicked smart folks pursuing Science with budgets in the zillions, that’s great. I like that kind of Research. But, to hone your messaging, we’re after research with a lowercase r. If that still sounds too time consuming or expensive, think how much it costs for a creative team to iterate (and...

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the dinner table conversations happening right now. Lower-wage workers want information According to a nationally representative survey of 4,068 consumers conducted...

3 Infographic Musts: Build the Right Foundation

3 Infographic Musts: Build the Right Foundation

So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key messages and even have a few samples your team likes. Before you set to work, and certainly before you launch...